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How to see what ads your competitors are running on Facebook

Here is a quick and easy way to see what ads your competitors are running on Facebook.

Step 1:

Log into your Facebook Account and go to your competitors Facebook Page. For this purpose, we will use a brand we all know, Nike.

Once on the Nike Facebook page, look on the sidebar menu to find a section called “Page Transparency”.

Click on “See More” which will bring up a pop up

Step 2:

On the pop up scroll down and look for the “Ads for this page” section and click on “Go to Ad Library”. This will take you to Facebooks new tool that shows you anyones ads.

Step 3:

You will now see the Facebook ads library console. You can now filter the ads by:

Country

Recency

Platform.

Step 4:

After filtering, click on “See Ad Details” and this will take you into the ad and show you more information about them.