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If you pay $10 to get 100 visitors and convert 1% of those visitors that is 1 lead or customer. If you increase the conversion rate to 10%, for that same $10 you get 10 customers.

Conversion Rate Optimization (CRO) is the method of getting a higher number of your website visitors to take a specific action on your website. It answers the why. Why do visitors only buy one product? Why do visitors not watch your video? Why is your bounce rate so high? Why do visitors not sign up for your event?

Addressing these questions helps you to raise your conversion rate and generate more leads and customers for your business.

The most effective Conversion Optimization strategies allow your website to achieve:

Reductions in the number of visitors who abandon during the checkout process

A Better understanding of your customer’s behaviour

Identifying opportunities for growth that need no additional budget

Creating a culture of customer-centric decision-making. Know the why

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