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Why Google Ads


Out of the different types of paid traffic available, what makes Google Ads stand out from the rest is the user’s intent.

Someone who is looking up ways to alleviate neck pain, will have the intent to click on your ad for your product that alleviates neck pain. This is what Search Engine Marketing (SEM) is: using the power of search to market to people who have intent.

SEO is a long game and it can take a while for your content to rise in the rankings. Google Ads on the other hand, is immediate. Once you launch your campaign, your ads are displayed at the top of the Search Engine Results Page (SERP) instantly.

With over 5 billion Google searches performed daily (2+ trillion searches a year), imagine the exposure your ad can get. A well-designed Google Ads campaign can be a major way to drive traffic and help you acquire new customers fast.

Find people when they are searching for you

Google search ads are an effective way to find people when they are looking for your products or services.

Build awareness for your business online

When customers aren’t searching for your business, a well crafted message delivered to the right place, at the right time, can engage them just as well as if they were searching for you.

Faster Than SEO

Running a Google Ads campaign gets you to the top of the page, where you will be the first thing people see, above all the organic results.

Bring any budget to the table

Google Ads is very flexible with budgets and allows users to spend whatever they like, whether that’s $1 or $10,000.

By using Google ads, you can create specific campaigns for:

Search Ads

Ads appear on Google search results.

Display Ads

Text and banner ads appear across Gmail and third-party websites and apps.

Video Ads

Ads that appear on YouTube

App Ads

Ads that appear across the Google network.

Google Ads keywords are expensive. Every click costs you, so if you’re going to target a keyword in your SEM campaigns, you need to target keywords with high purchasing intent. That’s where we come in.

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