GOOGLE ADS
Out of the different types of paid traffic available, what makes Google Ads stand out from the rest is the user’s intent.
Someone who is looking up ways to alleviate neck pain, will have the intent to click on your ad for your product that alleviates neck pain. This is what Search Engine Marketing (SEM) is: using the power of search to market to people who have intent.
SEO is a long game and it can take a while for your content to rise in the rankings. Google Ads on the other hand, is immediate. Once you launch your campaign, your ads are displayed at the top of the Search Engine Results Page (SERP) instantly.
With over 5 billion Google searches performed daily (2+ trillion searches a year), imagine the exposure your ad can get. A well-designed Google Ads campaign can be a major way to drive traffic and help you acquire new customers fast.
By using Google ads, you can create specific campaigns for:
Search Ads
Ads appear on Google search results.
Display Ads
Text and banner ads appear across Gmail and third-party websites and apps.
Video Ads
Ads that appear on YouTube
App Ads
Ads that appear across the Google network.
Google Ads keywords are expensive. Every click costs you, so if you’re going to target a keyword in your SEM campaigns, you need to target keywords with high purchasing intent. That’s where we come in.
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