ARES Backpack is a brand that offers a product to commuters that allows them to comfortably fit all of their gym clothes/shoes and work stuff in a single backpack
After a successful crowdfunding campaign, they wanted to continue to establish their brand online and increase their reach. They turned to Knows Digital – and haven’t looked back since.
Keep reading to learn more about the results we’ve driven for Ares Backpack.
THE CHALLENGE
When Ares Backpack first came to us, they had just completed their crowdfunding campaign. They knew that in order to survive, they had to continue their momentum from the campaign, and turn that into a steady stream of sales while continuing to establish themselves as a brand.
Knowing this, they sought our help to translate their crowdfunding success into the ecommerce space, starting with establishing an online webstore for them followed by managing their whole ecommerce strategy.
What we Did
We created a whole E-commerce ecosystem for Ares focusing on taking visitors from identifying they had a problem to buying a backpack.
We set up their online e-commerce web store using elements from their landing page and crowdfunding campaign. Using conversion rate optimization, we optimized the site for generating leads and sales.
After setting up their site, we wrote out and set up various email automations to nurture their leads focusing on moving them down the funnel from problem unaware till they purchased.
Finally we drove traffic to their website using our UPSYD approach, with both Facebook Ads and Google Ads, sending cold traffic and retargeting till conversion.
https://aresbag.co
Business Impact
The results of our work? Since starting this project:
Facebook Ads
104%
increase in website add to carts
39.63%
reduction in Cost Per Acquisition
Conversion Optimization
61.27%
increase in add to carts
30.20%
increase in checkouts
Google Ads
8%
conversion rate on Google Ads
55.77%
increase in transactions from Google Ads
57%
increase in traffic from Google Ads
62.22%
increase in revenue from Google Ads
Email Marketing
37.2%
avg monthly open rate
395.65%
increase in sessions generated
51.76%
increase in revenue YOY
$1.52
avg monthly revenue per recipient
Services used on this Project
Facebook Ads
Google Ads
Email Marketing
Conversion Optimization
Ecommerce Management
Grow your business today with Knows Digital
A boutique agency focused on helping partners LAUNCH, OPTIMIZE and SCALE their businesses online.
Want to learn more about how our services can grow your business?
Contact us online to speak with a strategist. We look forward to hearing from you!
