Lead generation is one of the early steps in a typical marketing funnel or sales process. It involves collecting potential customer’s information—such as name, email, company name and job title—that will be useful to subsequently make a sale. These people are called leads.
These people are then typically nurtured by marketing automation to turn into customers. The aim is to create a consistent pipeline of high-intent prospects who you can turn into customers.
At Knows Digital, we know it is not enough to just send people to your website, but we have to send the right people who will take the action you want and turn into leads and eventually customers for your business.